The Chinese game streaming platform Huya has been increasing its operating expenses in the past few years. In 2023, the company spent nearly 441 million yuan on sales and marketing, decreasing from almost 530.5 million yuan in the previous year.
Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023
(in million yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Huya. (April 26, 2024). Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023 (in million yuan) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/
Huya. "Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023 (in million yuan)." Chart. April 26, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/
Huya. (2024). Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023 (in million yuan). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/
Huya. "Costs of Sales and Marketing of The Live Streaming Platform of Huya Inc. in China from 2016 to 2023 (in Million Yuan)." Statista, Statista Inc., 26 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/
Huya, Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023 (in million yuan) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/ (last visited November 10, 2024)
Costs of sales and marketing of the live streaming platform of Huya Inc. in China from 2016 to 2023 (in million yuan) [Graph], Huya, April 26, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1083099/china-huya-sales-and-marketing-expenses/