According to a survey on brand profile positioning of Swedish companies in Thailand in 2018, the majority of respondents stated that their company would operate within the premium segment. As of 2018, there were approximately 70 Swedish companies operating in Thailand across industries such as industrial equipment, digital services, and consumer goods.
Brand profile positioning of Swedish companies in Thailand in 2018
Original question: How would you define your brand profile in Thailand?
A web survey with 27 questions was conducted among 33 Swedish companies followed by ten face-to-face, telephone or e-mail interviews with executives from the respective companies.
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Business Sweden. (June 1, 2019). Brand profile positioning of Swedish companies in Thailand in 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. "Brand profile positioning of Swedish companies in Thailand in 2018." Chart. June 1, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. (2019). Brand profile positioning of Swedish companies in Thailand in 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden. "Brand Profile Positioning of Swedish Companies in Thailand in 2018." Statista, Statista Inc., 1 Jun 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
Business Sweden, Brand profile positioning of Swedish companies in Thailand in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/ (last visited November 10, 2024)
Brand profile positioning of Swedish companies in Thailand in 2018 [Graph], Business Sweden, June 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1082027/thailand-brand-profile-positioning-of-swedish-companies/
