In 2022, Ala was the home care brand that was purchased most frequently in Argentina, with its products bought an average of 5.1 times per household. Higienol and Ayudín ranked second in terms of most frequently purchased home care brands in Argentina, with an average household purchase frequency of 4.3 times in 2022. In the whole Latin American region, Sapolio was the most purchased home care brand that same year.
Leading home care brands in Argentina in 2022, by household purchase frequency
*The purchase frequency is presented by the source as consumer choice, and it refers to how often each household buys the brand products or services on average in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 2, 2023). Leading home care brands in Argentina in 2022, by household purchase frequency [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/
Kantar Worldpanel. "Leading home care brands in Argentina in 2022, by household purchase frequency." Chart. August 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/
Kantar Worldpanel. (2023). Leading home care brands in Argentina in 2022, by household purchase frequency. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/
Kantar Worldpanel. "Leading Home Care Brands in Argentina in 2022, by Household Purchase Frequency." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/
Kantar Worldpanel, Leading home care brands in Argentina in 2022, by household purchase frequency Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/ (last visited November 10, 2024)
Leading home care brands in Argentina in 2022, by household purchase frequency [Graph], Kantar Worldpanel, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1080002/most-popular-home-care-brands-argentina-by-frequency/