According to the results of a survey conducted with 1,503 shoppers, in Spain, the physical store was the main source where shoppers found inspiration for their Christmas purchases. Online was cited by 66 percent of those surveyed. When it comes to other media, TV was more prevalent than print and outdoor in Spain.
Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018
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Facebook. (January 4, 2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018." Chart. January 4, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. (2019). Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook. "Main Discovery or Inspiration Channels of Gift Shoppers during The Festive Season in Spain in 2018." Statista, Statista Inc., 4 Jan 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/
Facebook, Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/ (last visited November 13, 2024)
Main discovery or inspiration channels of gift shoppers during the festive season in Spain in 2018 [Graph], Facebook, January 4, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1076659/christmas-gift-inspiration-channels-spain/
