In 2020, about 43 percent of Italian consumers decided to buy online products they used to purchase in stores before the coronavirus pandemic. According to a survey, 52.2 percent of Italians between 18 and 34 years old reported this purchasing habit, while only one in five consumers aged over 65 switched to online shopping.
Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age
This question was phrased by the source as follows: "Lei ha acquistato online prodotti che prima acquistava nei negozi fisici?" The source gives no information about the survey methodology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Centro Studi Investimenti Sociali. (October 27, 2020). Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/
Centro Studi Investimenti Sociali. "Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age." Chart. October 27, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/
Centro Studi Investimenti Sociali. (2020). Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/
Centro Studi Investimenti Sociali. "Share of Italian Consumers Switching to Online Shopping during The Pandemic in Italy in 2020, by Age." Statista, Statista Inc., 27 Oct 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/
Centro Studi Investimenti Sociali, Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/ (last visited November 10, 2024)
Share of Italian consumers switching to online shopping during the pandemic in Italy in 2020, by age [Graph], Centro Studi Investimenti Sociali, October 27, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1073925/consumers-switching-to-online-shopping-by-age-italy/
