According to a survey by Rakuten Insight on non-alcoholic beer consumption, a majority of Indian respondents consumed it to cut down on their alcohol consumption. This was among 39 percent of respondents between 25 and 34 years old. Other reasons ranking high included not liking being under the influence of alcohol, and wanting to fit in socially where drinking was involved.
New flagship brands from beverage giants Coca-Cola and PepsiCo were set to compete with non-alcoholic beers in the Indian urban markets in 2019. Among many reasons, this was a result of a recent decrease in the consumption of carbonated beverages as well as in alcoholic beverages.
General reasons for non-alcoholic beer consumption in India as of October 2019, by age group
Characteristic
To cut down on my alcohol consumption
To cut down on my calorie consumption from alcoholic beverages
I do not like being under the influence of alcohol
It is isotonic/ thirst-quenching
It is less sweet than other non-alcoholic beverages
I do not drink alcohol for personal reasons but I still want to fit in certain social situations and/or join my friends for drinks
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Rakuten Insight. (November 11, 2019). General reasons for non-alcoholic beer consumption in India as of October 2019, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/
Rakuten Insight. "General reasons for non-alcoholic beer consumption in India as of October 2019, by age group." Chart. November 11, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/
Rakuten Insight. (2019). General reasons for non-alcoholic beer consumption in India as of October 2019, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/
Rakuten Insight. "General Reasons for Non-alcoholic Beer Consumption in India as of October 2019, by Age Group." Statista, Statista Inc., 11 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/
Rakuten Insight, General reasons for non-alcoholic beer consumption in India as of October 2019, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/ (last visited November 13, 2024)
General reasons for non-alcoholic beer consumption in India as of October 2019, by age group [Graph], Rakuten Insight, November 11, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1070693/india-general-reasons-for-non-alcoholic-beer-use-by-age/
