Over 2019, the amount of Italian consumers purchasing online undoubtedly grew. In particular, an aspect of online shopping habits emerged which concerned the use of the Internet during the post-purchase phase. It was found that 47 percent of the online shoppers utilized the Internet to provide reviews or feedback. 52 percent, instead, used it for benefiting from after-sale service.
Post-purchase internet usage after online shopping in Italy in 2019
The respondents considered for this survey were those who utilized often or sometimes Internet for the reasons listed .
The two assertions were phrased by the source as follows: "utilizzo di internet per recensire/dare dei feedback dei riscontri" and "utilizzo di internet per ricevere supporto post-vendita".
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Osservatori Digital Innovation. (October 30, 2019). Post-purchase internet usage after online shopping in Italy in 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/
Osservatori Digital Innovation. "Post-purchase internet usage after online shopping in Italy in 2019." Chart. October 30, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/
Osservatori Digital Innovation. (2019). Post-purchase internet usage after online shopping in Italy in 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/
Osservatori Digital Innovation. "Post-purchase Internet Usage after Online Shopping in Italy in 2019." Statista, Statista Inc., 30 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/
Osservatori Digital Innovation, Post-purchase internet usage after online shopping in Italy in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/ (last visited September 20, 2024)
Post-purchase internet usage after online shopping in Italy in 2019 [Graph], Osservatori Digital Innovation, October 30, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069942/post-purchase-internet-usage-in-italy/