China's mobile social media landscape 2019

Published by
Lai Lin Thomala,
Feb 7, 2024
China's social media landscape is becoming more diversified. Tencent's WeChat still remains as the most popular mobile social media platform with 73.7 percent of respondents saying they used it frequently in a survey conducted in October 2019. Instant messenger Momo, question and answering site Zhihu, and dating app Tantan are the new social media platforms making significant success among Chinese mobile netizens.

Share of mobile users using the leading social media platforms in China as of October 2019

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Release date

October 2019

Region

China

Survey time period

October 2019

Number of respondents

2,326 respondents

Method of interview

Online survey

Supplementary notes

*Estimate.

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Overview

7

Benchmark

7

Usage

4

Facebook

6

Instagram

8

TikTok

8

Data requests

5

Social media subscriptions

4

Social media marketing and advertising

7

Further related statistics

10

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