In 2019, Italian companies were asked about the most relevant features affecting Influencer Marketing (IM)campaigns. More than half of the firms under study strongly agreed that creativity and the possibility to connect with other media/channels were important factors to consider. By contrast, only 32 percent strongly agreed with the statement that following a tactical approach was particularly relevant.
Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement
Characteristic
Strongly disagree
Slightly agree
Mostly agree
Strongly agree
Creativity
0%
10%
30%
60%
Connections with other media/channels (both online and offline)
marketing and product, digital PR and social media professionals who launched IM campaigns in 2019
Supplementary notes
The companies under study operated in different sectors and were active on both national and international level. They were mainly PMI (51 percent), large enterprises (39 percent), start-up companies (seven percent) and non-profit organizations (3 percent).
The source does not specify the type of the survey.
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Istituto europeo di design. (October 7, 2019). Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/
Istituto europeo di design. "Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement." Chart. October 7, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/
Istituto europeo di design. (2019). Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/
Istituto europeo di design. "Influencer Marketing (Im) Campaigns Most Relevant Features among Italian Firms in 2019, by Level of Agreement." Statista, Statista Inc., 7 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/
Istituto europeo di design, Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/ (last visited November 10, 2024)
Influencer Marketing (IM) campaigns most relevant features among Italian firms in 2019, by level of agreement [Graph], Istituto europeo di design, October 7, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1069643/im-campaigns-features-among-italian-companies/
