Latin America: most popular food brands 2023

Published by P. Navarro Villa, Sep 13, 2024

In 2023, the bakery brand Bimbo was the leading food brand in Latin America with 567.9 million Consumer Reach Points (CRP). Ranking second was Maggi, wit 479 milion CRPs, followed by Sadia, with 387 million CRPs.

In that year, Bimbo was also the second leading FMCG brand in Mexico.

Leading food brands in Latin America in 2023 (in million Consumer Reach Points)

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Sources

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Release date

June 2024

Region

LAC

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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