On average, drivers younger than 36 years of age would be willing to increase their vehicle budget by 15 percent in order to pay for a self-driving car. This makes them the most willing age cohort interviewed to pay a premium for self-driving cars, although members of the Millennial and Gen Z cohorts typically have smaller budgets for their vehicles compared to drivers who are slightly older. The questionnaire of 5,538 consumers was part of a larger survey conducted by Capgemini Research Institute. On average, consumers would be willing to spend 11.5 percent over and above their current budget for cars for a self-driving car, and one fourth of respondents said they would refuse to pay a premium.
Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group
Age group
Premium surcharge majority of respondents agree with
Consumers from U.S., UK, France, Germany, Sweden, China
Supplementary notes
Responses to the the question "How much premium would you be willing to pay over and above your current budget for cars for a self-driving car?". The source did not specify the survey type. The survey was carried out in the following countries: U.S., UK, France, Germany, Sweden, China
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Capgemini. (May 1, 2019). Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/
Capgemini. "Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group." Chart. May 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/
Capgemini. (2019). Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/
Capgemini. "Willingness among Consumers Worldwide to Pay a Premium for a Self-driving Car as of January 2019, by Age Group." Statista, Statista Inc., 1 May 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/
Capgemini, Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/ (last visited November 13, 2024)
Willingness among consumers worldwide to pay a premium for a self-driving car as of January 2019, by age group [Graph], Capgemini, May 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068627/self-driving-cars-willingness-among-consumers-to-pay-premium-age/
