Maggi was the most chosen food brand in Argentina in 2023, with 63.7 million Consumer Reach Points (CRP). Ranking second was Real, with 31.1 million CRPs, followed by Plumrose with 25.9 million CRPs.
Leading food brands in Ecuador in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading food brands in Ecuador in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading food brands in Ecuador in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/
Kantar Worldpanel. (2024). Leading food brands in Ecuador in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading Food Brands in Ecuador in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/
Kantar Worldpanel, Leading food brands in Ecuador in 2023 (in million Consumer Reach Points) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/ (last visited November 10, 2024)
Leading food brands in Ecuador in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1068439/most-popular-food-brands-in-ecuador-by-reach/