In 2018, Heinz Brasil S/A was the company with the highest brand penetration in the ready to use tomato sauce segment in Brazil. Nearly 50 percent of households in the country purchased tomato sauce of brands marketed by this company. Cargill Agrícola S/A, which markets tomato sauce of brands such as Pomarola and Tarantella, ranked second, with a share of 38.6 percent.
Tomato sauce companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Tomato sauce companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Tomato sauce companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Tomato sauce companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Tomato Sauce Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Tomato sauce companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/ (last visited September 20, 2024)
Tomato sauce companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1067029/tomato-sauce-companies-penetration-rate-brazil/