In 2019, Unilever Brasil Ltda. was the company with the highest Consumer Reach Points (CRP) in the hair combing cream segment in Brazil with nearly 28 million CRP. Under this segment, Unilever Brasil Ltda. operates the brands Seda, Dove, TRESemmé, Love, and Beauty & Planet. Devintex Com Ind. Cosméticos Ltda. ranked second with 9.2 million consumer reach points. This Brazilian company operates the brand Salon Line.
Leading hair cream companies in Brazil in 2019
(in million Consumer Reach Points)
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, where only cities with more than 200 thousand inhabitants were surveyed)
Supplementary notes
The ranking is defined by the penetration of how many households have purchased a brand in the last year. Each company is classified by the sum of all the brands that make up its portfolio in each category. Each percentage point represents 560 Brazilian households. Figures refer to hair combing cream.
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Associação Brasileira de Supermercados. (October 30, 2020). Leading hair cream companies in Brazil in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Leading hair cream companies in Brazil in 2019 (in million Consumer Reach Points)." Chart. October 30, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2020). Leading hair cream companies in Brazil in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Leading Hair Cream Companies in Brazil in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 30 Oct 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Leading hair cream companies in Brazil in 2019 (in million Consumer Reach Points) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/ (last visited September 20, 2024)
Leading hair cream companies in Brazil in 2019 (in million Consumer Reach Points) [Graph], Associação Brasileira de Supermercados, October 30, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066715/hair-cream-companies-penetration-rate-brazil/
