According to a 2020 analysis of content marketing related job postings in the United States, the skill most in demand for such positions was strategy, seeing that it was mentioned in 60 percent of job offers. Social media and SEO followed, with 53 percent and 41 percent, respectively.
Leading in-demand skills related to content marketing in the United States as of September 2020
Based on an analysis of 8,400 job offers on Monster, Indeed, and LinkedIn in the country and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists. The source did not provide the exact date of study; the date used is the publication month.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (September 15, 2020). Leading in-demand skills related to content marketing in the United States as of September 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. "Leading in-demand skills related to content marketing in the United States as of September 2020." Chart. September 15, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. (2020). Leading in-demand skills related to content marketing in the United States as of September 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush. "Leading In-demand Skills Related to Content Marketing in The United States as of September 2020." Statista, Statista Inc., 15 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/
Semrush, Leading in-demand skills related to content marketing in the United States as of September 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/ (last visited November 13, 2024)
Leading in-demand skills related to content marketing in the United States as of September 2020 [Graph], Semrush, September 15, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1066587/us-leading-in-demand-skills-content-marketing/
