According to the study, 64 percent of internet users surveyed stated that search engines were the main information channel when it comes to information before buying a product or service online. The second most popular source of information was the use of multi-category websites such as MercadoLibre or Linio, with 54 percent of respondents saying to consult them prior to a purchase.
Preferred information channels consulted by internet users before buying online in Mexico in 2019
Among internet users that purchased something either in a physical store or on the Internet in the last 12 months
Method of interview
Online panel
Supplementary notes
* Refers to sites such as Amazon, Mercado Libre, Linio, etc.
The question was phrased by the source as follows: "¿Cuáles son las fuentes de información que consultas normalmente cuando decides comprar algún producto y/o servicio en general?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Asociación Mexicana de Venta Online. (January 31, 2020). Preferred information channels consulted by internet users before buying online in Mexico in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. "Preferred information channels consulted by internet users before buying online in Mexico in 2019." Chart. January 31, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. (2020). Preferred information channels consulted by internet users before buying online in Mexico in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online. "Preferred Information Channels Consulted by Internet Users before Buying Online in Mexico in 2019." Statista, Statista Inc., 31 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
Asociación Mexicana de Venta Online, Preferred information channels consulted by internet users before buying online in Mexico in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/ (last visited November 13, 2024)
Preferred information channels consulted by internet users before buying online in Mexico in 2019 [Graph], Asociación Mexicana de Venta Online, January 31, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1065893/information-channels-consulted-by-internet-users-prior-online-purchase-mexico/
