According to a report by Parrot Analytics, Netflix was the most in-demand platform for drama originals in South Korea, with around 66 percent of the market demand share. Netflix had consistently been the market leader for digital originals in South Korea for the past 24 months.
Market demand share of original platform for drama originals in South Korea as of quarter two of 2019
Demand Expressions®: A global metric standard developed by Parrot Analytics which represents the total audience demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/download is a higher expression of demand than a ‘like’/comment.
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Parrot Analytics. (October 8, 2019). Market demand share of original platform for drama originals in South Korea as of quarter two of 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/
Parrot Analytics. "Market demand share of original platform for drama originals in South Korea as of quarter two of 2019." Chart. October 8, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/
Parrot Analytics. (2019). Market demand share of original platform for drama originals in South Korea as of quarter two of 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/
Parrot Analytics. "Market Demand Share of Original Platform for Drama Originals in South Korea as of Quarter Two of 2019." Statista, Statista Inc., 8 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/
Parrot Analytics, Market demand share of original platform for drama originals in South Korea as of quarter two of 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/ (last visited November 10, 2024)
Market demand share of original platform for drama originals in South Korea as of quarter two of 2019 [Graph], Parrot Analytics, October 8, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1064012/south-korea-drama-originals-platform-demand-share/
