According to a survey carried out in 2019, some 52 percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some 48 percent stated that their children influence the product features that are important to them and 41 percent stated that they influence the specific retailers they consider.
Parts of the shopping experience Generation Z children influence in the United States in 2019*
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National Retail Federation. (October 1, 2019). Parts of the shopping experience Generation Z children influence in the United States in 2019* [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/
National Retail Federation. "Parts of the shopping experience Generation Z children influence in the United States in 2019*." Chart. October 1, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/
National Retail Federation. (2019). Parts of the shopping experience Generation Z children influence in the United States in 2019*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/
National Retail Federation. "Parts of The Shopping Experience Generation Z Children Influence in The United States in 2019*." Statista, Statista Inc., 1 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/
National Retail Federation, Parts of the shopping experience Generation Z children influence in the United States in 2019* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/ (last visited September 20, 2024)
Parts of the shopping experience Generation Z children influence in the United States in 2019* [Graph], National Retail Federation, October 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063939/shopping-behavior-influenced-by-gen-z-children-united-states/