Some 72 percent of consumers in the United States stated that the most effective way to persuade them to purchase impulse goods whilst online shopping were price discounts such as the "buy one, get one free" special. The second most effective, according to U.S. consumers, is the website remembering and offering products at checkout.
Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018
Original survey question: "Which of these, if any, would be highly effective at getting you to purchase impulse goods while you're shopping online for groceries/HCs?"
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Field Agent. (August 8, 2018). Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/
Field Agent. "Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018." Chart. August 8, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/
Field Agent. (2018). Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/
Field Agent. "Leading Factors Persuading Consumers to Buy Goods On-impulse Online in The United States in 2018." Statista, Statista Inc., 8 Aug 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/
Field Agent, Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/ (last visited September 20, 2024)
Leading factors persuading consumers to buy goods on-impulse online in the United States in 2018 [Graph], Field Agent, August 8, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063750/incentives-for-online-impulse-purchasing-united-states/