A consistency in an ad campaign is important for a successful brand marketing in China. In 2018, around 38 percent of the Chinese consumers considered the same logo as the most useful element for them to relate an advertisement to the company. Moreover, compared to the global average, using the same approach and celebrity in an ad campaign was more effective in the Chinese market.
Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element
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Kantar Millward Brown. (May 6, 2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element." Chart. May 6, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. (2019). Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown. "Share of Chinese Consumers Associating Ads with The Brand Compared to The Global Average in 2018, by Ad Element." Statista, Statista Inc., 6 May 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/
Kantar Millward Brown, Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/ (last visited November 13, 2024)
Share of Chinese consumers associating ads with the brand compared to the global average in 2018, by ad element [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1063313/china-ad-campaign-integration-important-elements/
