Before an investor or developer considers a location, there is a multitude of factors considered. According to industry experts, the most important factors to be considered for 2024 were the city's transport connectivity, economic performance, and availability of assets or opportunities for development. London, was considered the leading city for development and investment prospects. Other cities that ranked at the top of investors' lists included Madrid, and Paris.
Most important factors for selecting a European city for real estate investment or development in 2024
Characteristic
Share of respondents
Transport connectivity (international, national and local)
93%
City’s economic performance
93%
Availability of assets/ new development opportunities
90%
Market size and liquidity
89%
Regulatory environment
83%
Local active and smart transport connectivity
81%
Attractiveness to talent
80%
Digital connectivity
73%
Housing affordability
70%
City leadership
70%
Physical climate risk/ climate resilience
66%
Affordabilty of space for new/ small/growing businesses
Industry experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers and consultants.
Method of interview
Face-to-face interview, online survey
Supplementary notes
The sources adds the following information: "1,089 property professionals completed surveys, were interviewed or took part in a series of roundtable meetings across Europe as a part of the research for this report."
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PwC, & Urban Land Institute. (November 7, 2023). Most important factors for selecting a European city for real estate investment or development in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC, und Urban Land Institute. "Most important factors for selecting a European city for real estate investment or development in 2024." Chart. November 7, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC, Urban Land Institute. (2023). Most important factors for selecting a European city for real estate investment or development in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC, and Urban Land Institute. "Most Important Factors for Selecting a European City for Real Estate Investment or Development in 2024." Statista, Statista Inc., 7 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
PwC & Urban Land Institute, Most important factors for selecting a European city for real estate investment or development in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/ (last visited November 10, 2024)
Most important factors for selecting a European city for real estate investment or development in 2024 [Graph], PwC, & Urban Land Institute, November 7, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1062070/europe-real-estate-development-and-investment-decision-factors/
