The most common e-commerce purchase scenario in Russia via social platforms between July 2017 and June 2018 was a direct purchase on a group page, meaning that consumers planned to buy goods or services in advance. Moreover, three percent were conducted in a group for shared purchases. Announcements in news feeds led to 16 percent of total deals.
Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018
The survey combined an online survey of approximately 3,000 questionnaires, 50% river sampling and 50% panel, with 247 online questionnaires of professional e-commerce sellers and 45 detailed telephone interviews with professional sellers.
Figures might not sum up to 100 due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sostav. (October 3, 2019). Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. "Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018." Chart. October 3, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. (2019). Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav. "Share of E-commerce Purchase Scenarios on Social Platforms in Russia from July 2017 to June 2018." Statista, Statista Inc., 3 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
Sostav, Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/ (last visited November 13, 2024)
Share of e-commerce purchase scenarios on social platforms in Russia from July 2017 to June 2018 [Graph], Sostav, October 3, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1061671/social-platform-purchase-share-by-scenario-russia/
