Opinion on omnichannel communications among companies in Italy 2019

Published by
Michele Majidi,
Jan 6, 2023
75.6 percent of Italian companies implemented strategies of omnichannel communications in 2019. According to the survey conducted by MailUp, two thirds of companies in the consumer goods sector gave priority to strategies involving online and offline communications.

Is your company implementing strategies of omnichannel communications?

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Sources

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Release date

May 2019

Region

Italy

Survey time period

2019

Special properties

53.5% retailers; 46.5% brand companies

Supplementary notes

This question was phrased by the source as follows: "La tua azienda ha implementato o sta implementando strategie di comunicazione omnichannel?"

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