In 2019, about 80 percent of Italian companies in the consumer goods sector invested less than 500 hundred euros in digital innovation. A survey conducted by MailUp indicated that only 4.9 percent of companies spent over 500 thousand euros in projects of digital innovation. However, a share of 14.6 percent of brand companies and retailers allocated a budget of over one million euros during the 12 months prior to the poll. The same survey revealed that about 76 percent of interviewed companies planned to invest even more by 2020.
Value of investment on digital innovations among consumer goods companies in Italy in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MailUp. (May 1, 2019). Value of investment on digital innovations among consumer goods companies in Italy in 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/
MailUp. "Value of investment on digital innovations among consumer goods companies in Italy in 2019." Chart. May 1, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/
MailUp. (2019). Value of investment on digital innovations among consumer goods companies in Italy in 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/
MailUp. "Value of Investment on Digital Innovations among Consumer Goods Companies in Italy in 2019." Statista, Statista Inc., 1 May 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/
MailUp, Value of investment on digital innovations among consumer goods companies in Italy in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/ (last visited September 20, 2024)
Value of investment on digital innovations among consumer goods companies in Italy in 2019 [Graph], MailUp, May 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1060549/investment-value-on-digital-innovations-among-companies-in-italy/