Omnichannel consumers in Poland 2019, by product category

Published by
Adriana Sas,
Apr 10, 2024
In May 2019, consumer electronics were the most common type of product for Polish omnichannel customers. Over 70 percent of respondents claimed to buy electronics both online and offline. Apparel and DIY products were also relatively popular. However, only 10 percent of respondents bought FMCG products, such as groceries, in an omnichannel manner.

Share of respondents who bought products both online and offline in Poland in May 2019, by product category

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Release date

October 2019

Region

Poland

Survey time period

May 2019

Number of respondents

1,628 respondents

Age group

15-75 years

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on " Omnichannel retail in Poland "

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Other statistics that may interest you Omnichannel retail in Poland

Overview

8

Purchasing decisions

6

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden, and DIY retail

6

Omnichannel in multimedia retail

6

Further related statistics

10

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Statistics

Topics

Online fashion in the NetherlandsFashion e-commerce in the United StatesE-commerce in the NetherlandsFashion and accessories in PolandFast fashion in Europe
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