In 2019, key drivers for investing in programmatic audio on both the buy-side and the sell-side were targeting efficiencies, and data insights. On the sell-side, other key drivers were to increase/maximize media value, and automation. On the buy-side, another key driver was the delivery of audio advertising campaigns at scale.
Key drivers for investing in programmatic audio in Europe* in 2019
*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.
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Xaxis, & IAB Europe. (July 16, 2019). Key drivers for investing in programmatic audio in Europe* in 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, und IAB Europe. "Key drivers for investing in programmatic audio in Europe* in 2019." Chart. July 16, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, IAB Europe. (2019). Key drivers for investing in programmatic audio in Europe* in 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis, and IAB Europe. "Key Drivers for Investing in Programmatic Audio in Europe* in 2019." Statista, Statista Inc., 16 Jul 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/
Xaxis & IAB Europe, Key drivers for investing in programmatic audio in Europe* in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/ (last visited November 13, 2024)
Key drivers for investing in programmatic audio in Europe* in 2019 [Graph], Xaxis, & IAB Europe, July 16, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1059119/investing-in-programmatic-audio-in-europe/
