The most common indicator to consider while assessing the effectiveness of online brand advertisements in Russia in 2021 was the website traffic, as per 73 percent of surveyed company representatives. Furthermore, approximately two thirds measured it by the frequency of search queries related to their brands. About 70 percent of participants stated their enterprises evaluated the success of performance ads by checking the number of clicks on the website.
Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type
*According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
**An indicator of financial profit from the customer.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Russia. (April 6, 2022). Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/
IAB Russia. "Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type." Chart. April 6, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/
IAB Russia. (2022). Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/
IAB Russia. "Indicators Used to Evaluate Online Advertising Effectiveness by Company Brands in Russia in 2021, by Type." Statista, Statista Inc., 6 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/
IAB Russia, Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/ (last visited November 10, 2024)
Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type [Graph], IAB Russia, April 6, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058771/online-ad-effectiveness-evaluation-by-businesses-russia/
