Nearly 60 percent of surveyed companies in Russia in 2019 allocated an additional budget for mobile video advertising instead of taking money from the one assumed for television ads. Approximately one third of advertsers allocated a budget for instream digital video advertising at the expense of television ad spending. One quarter of brands had a single budget to finance both TV and outstream digital video advertisements.
When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?
* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc. 17 percent of respondents were real estate, entertainment, and media enterprises or state companies.
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Data Insight (RU). (October 24, 2019). When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). "When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?." Chart. October 24, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). (2019). When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget?. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU). "When Planning The Spend for Video Advertising, Does Your Brand Allocate An Additional Budget for This Type of Marketing, or Do You Relocate The Money from The Tv Advertising Budget?." Statista, Statista Inc., 24 Oct 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
Data Insight (RU), When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/ (last visited November 10, 2024)
When planning the spend for video advertising, does your brand allocate an additional budget for this type of marketing, or do you relocate the money from the TV advertising budget? [Graph], Data Insight (RU), October 24, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1058736/digital-video-ad-budget-allocation-method-russia/
