In the first half of 2019, the pharmaceutical brands in China relied mainly on TV channels for advertising, with around 96 percent of their advertising budgets allocated for television. Internet was the only advertising medium gaining more ad spending from pharmaceutical advertisers than in the previous year.
Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium
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Sohu. (August 12, 2019). Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. "Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. (2019). Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu. "Distribution of Ad Spending by Pharmaceutical Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
Sohu, Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/ (last visited November 10, 2024)
Distribution of ad spending by pharmaceutical brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057221/china-pharmaceutical-brands-ad-spending-share-medium/
