In the first half of 2019, the food brands in China relied mainly on TV channels for advertising, with around 78 percent of their advertising budgets allocated for television. Elevator TV was also gaining its popularity for food product advertising. Newspapers and magazines were the least favorable advertising media among food brands.
Distribution of ad spending by food brands in China in 1st half 2019, by medium
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Sohu. (August 12, 2019). Distribution of ad spending by food brands in China in 1st half 2019, by medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/
Sohu. "Distribution of ad spending by food brands in China in 1st half 2019, by medium." Chart. August 12, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/
Sohu. (2019). Distribution of ad spending by food brands in China in 1st half 2019, by medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/
Sohu. "Distribution of Ad Spending by Food Brands in China in 1st Half 2019, by Medium." Statista, Statista Inc., 12 Aug 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/
Sohu, Distribution of ad spending by food brands in China in 1st half 2019, by medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/ (last visited November 10, 2024)
Distribution of ad spending by food brands in China in 1st half 2019, by medium [Graph], Sohu, August 12, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1057152/china-food-brands-ad-spending-share-by-medium/
