Body and health seemed to be the most purchased category of physical goods by Swedish online shoppers in 2018 and 2019. In fact, 61 percent of the interviewed Swedes had purchased some body- or health item online as of 2019. Second most purchased category was fashion products and 59 percent of the respondents bought clothes, shoes or accessories online that year.
Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DIBS. (September 13, 2019). Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/
DIBS. "Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category." Chart. September 13, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/
DIBS. (2019). Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/
DIBS. "Share of Online Shoppers Who Purchased Goods in Sweden in 2018 and 2019, by Category." Statista, Statista Inc., 13 Sep 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/
DIBS, Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/ (last visited November 13, 2024)
Share of online shoppers who purchased goods in Sweden in 2018 and 2019, by category [Graph], DIBS, September 13, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1055841/online-goods-shoppers-in-sweden-by-category/
