These figures show that if an advertising campaign took over all roadside ad frames in the United Kingdom (UK), they would reach 87.8 percent of all adults and 94.3 percent of 15 to 24-year-olds. These statistics come from research carried out in 2018. Roadside advertising and bus advertising are two examples of out-of-home (OOH) advertising.
Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group
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Route Research. (February 7, 2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group." Chart. February 7, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. (2018). Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research. "Weekly Cover of All Roadside and Bus Out-of-home (Ooh) Advertising in The United Kingdom (Uk) in 2018, by Age Group." Statista, Statista Inc., 7 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
Route Research, Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/ (last visited November 10, 2024)
Weekly cover of all roadside and bus out-of-home (OOH) advertising in the United Kingdom (UK) in 2018, by age group [Graph], Route Research, February 7, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1054187/roadside-and-bus-ooh-cover-weekly-by-agr-group-united-kingdom-uk/
