Xiaohongshu's active user age breakdown 2023
In September 2023, nearly 33 percent of Xiaohongshu's (also known as Red or Little Red Book) active users were under 24 years old. In comparison, 17.5 percent of Xiaohongshu's active users were between 31 and 35 years old. Xiaohongshu is a popular social lifestyle and social commerce platform in China.
