According to a survey by Rakuten Insight, about 50 percent of the female respondents claimed that they were not into sports and therefore did not need a smart wearable to track their fitness while nearly 41 percent of the male respondents said that they did not see the need for a smartwatch or fitness tracker. In the same survey, less than half of the respondents in Thailand stated that they owned a smart wearable.
Main reasons against buying wearable tech in Thailand in 2022, by gender
among female and male respondents that do not own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: What are your reasons for not buying wearable technology? Choose the top two reasons.
The survey was conducted among 4,658 female and 2,237 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (October 20, 2022). Main reasons against buying wearable tech in Thailand in 2022, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/
Rakuten Insight. "Main reasons against buying wearable tech in Thailand in 2022, by gender." Chart. October 20, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/
Rakuten Insight. (2022). Main reasons against buying wearable tech in Thailand in 2022, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/
Rakuten Insight. "Main Reasons against Buying Wearable Tech in Thailand in 2022, by Gender." Statista, Statista Inc., 20 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/
Rakuten Insight, Main reasons against buying wearable tech in Thailand in 2022, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/ (last visited November 13, 2024)
Main reasons against buying wearable tech in Thailand in 2022, by gender [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052508/thailand-main-reasons-against-buying-wearable-tech-by-gender/
