According to a survey by Rakuten Insight on wearable tech, Apple and Samsung were well-known brands among all age groups. In the same survey, less than half of the respondents stated that they owned a smart wearable.
Brand awareness of wearable tech in Thailand in 2022, by age
among female and male respondents that do not own wearable tech
Method of interview
Online survey
Supplementary notes
Original question: Which of these brands' wearable products do you know of?
The survey was conducted among 4,658 female and 2,237 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (October 20, 2022). Brand awareness of wearable tech in Thailand in 2022, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/
Rakuten Insight. "Brand awareness of wearable tech in Thailand in 2022, by age." Chart. October 20, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/
Rakuten Insight. (2022). Brand awareness of wearable tech in Thailand in 2022, by age. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/
Rakuten Insight. "Brand Awareness of Wearable Tech in Thailand in 2022, by Age." Statista, Statista Inc., 20 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/
Rakuten Insight, Brand awareness of wearable tech in Thailand in 2022, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/ (last visited November 10, 2024)
Brand awareness of wearable tech in Thailand in 2022, by age [Graph], Rakuten Insight, October 20, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1052444/thailand-brand-awareness-of-wearable-tech-by-age/
