Average price of top U.S. hand sanitizer brands 2019

In 2019, Wet Ones Big Ones hand sanitizer products cost the average American consumer over four U.S. dollars each, making it one of the more expensive brands in the United States. The average price of a privately labeled hand sanitizer was less than two U.S. dollars.

Leading hand sanitizer brands

Generating over 110 million U.S. dollars in 2019, private labels dominated the U.S. hand sanitizer market in 2019. In other words, private labels sold approximately 60 million hand sanitizer products that year. The leading hand sanitizer brand was Purell Advanced, which generated over 35 million U.S. dollars and sold just over 15 million units.

Effectiveness against COVID-19

As of March 2020, many Americans believed hand sanitizers to be either somewhat or very effective for preventing the spread of the coronavirus (1105034). A total of about 45 percent of people aged 30 to 44 found the use of sanitizers to be effective. Just over ten percent of 18 to 29-year-old Americans did not believe them to be very effective or even effective at all, making this generation the most skeptical group.