According to the annual brand relevancy survey on consumer and business-to-business brands in the United Kingdom (UK), Amazon emerged as the most relevant brand in the UK with a net score of 65. Amazon's closest rivals were other consumer brands, Aldi, the German supermarket chain, and the business-to-business brand Macmillan Cancer Research, which garnered a relevancy index of 56 and 55 respectively. Among the UK's most relevant brands were also Netflix, PayPal and LEGO.
Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index*
* Denotes net score.
** 2,500 British consumers and 2,500 UK business professionals, 24 senior B2B industry leaders and 32 leading consumer marketing experts.
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Superbrands. (April 13, 2019). Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. "Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index*." Chart. April 13, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. (2019). Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands. "Most Relevant Consumer and Business-to-business Brands in The United Kingdom (Uk) as of 2019, as Superbrands Relevancy Index*." Statista, Statista Inc., 13 Apr 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
Superbrands, Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/ (last visited November 13, 2024)
Most relevant consumer and business-to-business brands in the United Kingdom (UK) as of 2019, as Superbrands relevancy index* [Graph], Superbrands, April 13, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1050589/most-relevant-brands-in-the-uk-as-superbrands-rating/
