According to a survey conducted in Indonesia in July 2019, 81 percent of the respondents did an online research first before buying products. Indonesia is one of the fastest rising e-commerce countries in the the world, with an expected number of e-commerce user of about 212.2 millions by 2023.
Share of respondents who did online research before buying products in Indonesia as of July 2019
The question asked in the survey was as follows: "Give your level of approval to the following statement: I actively search for information from internet before buy products". 1 is strongly disagree, 5 is strongly agree"
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JakPat. (September 5, 2019). Share of respondents who did online research before buying products in Indonesia as of July 2019 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/
JakPat. "Share of respondents who did online research before buying products in Indonesia as of July 2019." Chart. September 5, 2019. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/
JakPat. (2019). Share of respondents who did online research before buying products in Indonesia as of July 2019. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/
JakPat. "Share of Respondents Who Did Online Research before Buying Products in Indonesia as of July 2019." Statista, Statista Inc., 5 Sep 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/
JakPat, Share of respondents who did online research before buying products in Indonesia as of July 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/ (last visited September 20, 2024)
Share of respondents who did online research before buying products in Indonesia as of July 2019 [Graph], JakPat, September 5, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1049442/indonesia-respondents-who-do-online-research-before-buying-products/