Leading stores parents will likely visit for back to school shopping in the U.S. 2024

Published by
D. Tighe,
Sep 4, 2024

Over one in five surveyed U.S. parents with children entering K-12 in the fall of 2024 planned on going to Walmart for their back-to-school supply shopping. Target and Dollar Tree were the second and third-most popular choices, with about 20 and 10 percent of survey respondents stating they were likely to shop there, respectively.

Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States 2024

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Release date

2024

Region

United States

Survey time period

May 24, 2024

Number of respondents

1,250 respondents

Age group

18 years and older

Special properties

Parents of children entering K-12 that will make back-to-school purchases

Method of interview

Online survey

Supplementary notes

Respondents were asked what stores they were likely to visit to purchase school supplies from. Multiple answers were possible.

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Statistics on " Back-to-school market "

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Overview

6

Average spending

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Consumer behavior

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Shopping time period and locations

6

Impact of inflation

3

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Topics

Back-to-school U.S. Christmas season shoppingCollege & UniversityInflation worldwideU.S. Gen Z & millennials: consumer goods and shopping behavior
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