In 2023, Mercado Livre – the Brazilian operation of MercadoLibre, Inc. – accounted for almost one-fifth (or 18.7 percent) of shop and restaurant brands' spending on digital advertising in Brazil. Another e-commerce giant, Singapore-based Shopee, ranked second with a share of over seven percent. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached 38.2 percent in 2023.
Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share
estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
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Admetricks. (March 21, 2024). Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/
Admetricks. "Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/
Admetricks. (2024). Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/
Admetricks. "Leading Advertisers among Shops and Restaurants Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." Statista, Statista Inc., 21 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/
Admetricks, Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/ (last visited November 10, 2024)
Leading advertisers among shops and restaurants brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047862/brazil-retailers-digital-advertising/
