According to a survey conducted in South Korea in 2023, around 98 percent of respondents between the ages of three and nine years old stated that they had bought merchandise related to a character within the last year. Though the share of people buying merchandise related to characters tended to decrease with older age groups, merchandising was still popular in all age groups. Characters are very popular in South Korea, and may come from various sources, such as comics, movies, or even companies seeking to sell their brand and establish brand mascots. The most preferred characters in South Korea belonged to animated TV series Pororo.
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group
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Korea Creative Content Agency. (September 27, 2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. "Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group." Chart. September 27, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. (2023). Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency. "Share of Respondents That Have Purchased Merchandise of a Character within The Previous Year in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 27 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/
Korea Creative Content Agency, Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/ (last visited September 20, 2024)
Share of respondents that have purchased merchandise of a character within the previous year in South Korea as of July 2023, by age group [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1047434/south-korea-purchased-a-character-merchandise-by-age-group/