In a survey of consumers conducted in the United States in October 2018, 36 percent of respondents aged between 18 and 34 were influenced by TV advertising to make big purchases, while the same was true for 28 percent of consumers older than 65 years.
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group
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SurveyMonkey. (November 6, 2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. "Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group." Chart. November 6, 2018. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. (2018). Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey. "Share of Consumers Who Made Big Purchases Influenced by Advertising Seen in Selected Media in The United States as of October 2018, by Age Group." Statista, Statista Inc., 6 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/
SurveyMonkey, Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/ (last visited September 20, 2024)
Share of consumers who made big purchases influenced by advertising seen in selected media in the United States as of October 2018, by age group [Graph], SurveyMonkey, November 6, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044853/consumers-making-big-purchases-advertising-influence-us-age/