In a survey conducted in 2018 among global marketers, 55 percent of event marketers considered activity on social media to be the most important metric for measuring their promotional efforts. The same was true for 22 percent of brand marketers..
Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018
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Freeman. (November 8, 2018). Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. "Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018." Chart. November 8, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. (2018). Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman. "Most Important Metrics When Measuring Marketing Efforts According to Event and Brand Marketers Worldwide as of November 2018." Statista, Statista Inc., 8 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
Freeman, Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/ (last visited November 10, 2024)
Most important metrics when measuring marketing efforts according to event and brand marketers worldwide as of November 2018 [Graph], Freeman, November 8, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044630/important-metrics-marketing-event-brand-marketers-worldwide/
