Leading YouTube channels in Poland 2024, by subscribers
Bazylland had the highest number of subscribers among Polish YouTube channels as of September 2024, with 7.27 million. Second was a gamer and vlogger Blowek, with 5.33 million subscribers.
Popularity of YouTube in Poland
YouTube, the U.S. online video-sharing and social media platform launched in 2005, was the most popular social media platform in Poland. In 2023, the platform had over 25 million real users. Most of them were women and people between the ages of 30 and 49.
YouTube Shorts and polish audiences
In response to rival TikTok, YouTube launched YouTube Shorts on July 13, 2021. These are short-form videos that last a maximum of 60 seconds and are gaining a growing audience. This form of content is also gaining popularity in Poland. At the end of 2022, YouTube Shorts' views in the country reached almost 20 million. The number of views on this platform in 2022 increased by over 344 percent compared to the previous year, and watchtime recorded an increase of over 1,000 percent.
