In 2018, experiential marketing spending in the United States reached 62.29 billion U.S. dollars, having increased from 57.7 billion dollars recorded a year earlier. Experiential marketing revolves around engaging prospective customers in experiences which are meant to form deeper connection with the brand and the promoted products or services.
Experiential marketing spending in the United States in 2017 and 2018
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
American Marketing Association. (February 7, 2019). Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. "Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars)." Chart. February 7, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. (2019). Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association. "Experiential Marketing Spending in The United States in 2017 and 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/
American Marketing Association, Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/ (last visited November 10, 2024)
Experiential marketing spending in the United States in 2017 and 2018 (in billion U.S. dollars) [Graph], American Marketing Association, February 7, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1044230/experiential-marketing-spending-us/
