In a 2018 survey, global pioneer CMOs said that 27 percent of their marketing budgets was devoted to innovation, and 29 percent was invested in customer experience. Conversely, all other CMOs allocated roughly three percent less to each of these areas.
Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018
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Accenture. (April 3, 2019). Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/
Accenture. "Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018." Chart. April 3, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/
Accenture. (2019). Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/
Accenture. "Share of Marketing Budgets Spent on Innovation and Customer Experience According to Cmos Worldwide as of April 2018." Statista, Statista Inc., 3 Apr 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/
Accenture, Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/ (last visited November 10, 2024)
Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018 [Graph], Accenture, April 3, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043965/marketing-budget-innovation-and-customer-experience-cmos-worldwide/
