During the 2018 World Cup, Romano reached 6.59 million TV viewers with 108 spots that were aired. While Budweiser had the same amount of spots, the brand only reached 6.45 million TV viewers. In general, the audience reach for the2018 World Cup Final was highest in the urban cities of Ha Noi with 33.94 percent and Ho Chi Minh City with 27.97 percent.
Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018
(in million TV viewers)
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Indochina Research. (August 7, 2018). Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018 (in million TV viewers) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/
Indochina Research. "Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018 (in million TV viewers)." Chart. August 7, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/
Indochina Research. (2018). Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018 (in million TV viewers). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/
Indochina Research. "Brands with The Highest Tv Audience Reach for Advertising in Vietnam during The World Cup in 2018 (in Million Tv Viewers)." Statista, Statista Inc., 7 Aug 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/
Indochina Research, Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018 (in million TV viewers) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/ (last visited November 10, 2024)
Brands with the highest TV audience reach for advertising in Vietnam during the World Cup in 2018 (in million TV viewers) [Graph], Indochina Research, August 7, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043917/vietnam-brands-with-highest-tv-audience-reach-for-advertising-during-world-cup/
