In 2018, 73 percent of Gen Z consumers stated that they were most influenced to purchase a product by the price/value of the product. 51 percent of respondents were influenced to purchase the product because of its quality.
Factors influencing Gen Z consumers' purchases in the United States as of 2018
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ICSC. (September 19, 2018). Factors influencing Gen Z consumers' purchases in the United States as of 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. "Factors influencing Gen Z consumers' purchases in the United States as of 2018." Chart. September 19, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. (2018). Factors influencing Gen Z consumers' purchases in the United States as of 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC. "Factors Influencing Gen Z Consumers' Purchases in The United States as of 2018." Statista, Statista Inc., 19 Sep 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
ICSC, Factors influencing Gen Z consumers' purchases in the United States as of 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/ (last visited November 10, 2024)
Factors influencing Gen Z consumers' purchases in the United States as of 2018 [Graph], ICSC, September 19, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043577/influencing-factors-on-gen-z-purchases-us/
