In a survey conducted in 2017, 56 percent of advertisers in North America chose to allocate their Facebook and Instagram advertising activities to their company employees, while 12 percent of respondents preferred outsourcing this responsibility to an outside agency.
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017
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Salesforce Research. (January 18, 2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017." Chart. January 18, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. (2018). Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research. "Share of In-house Vs. Outsourced Responsibility for Digital Advertising Channels According to Advertisers in North America as of November 2017." Statista, Statista Inc., 18 Jan 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
Salesforce Research, Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/ (last visited November 10, 2024)
Share of in-house vs. outsourced responsibility for digital advertising channels according to advertisers in North America as of November 2017 [Graph], Salesforce Research, January 18, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043446/digital-ad-channel-inhouse-and-outsourced-by-advertisers-north-america/
