In 2018, print media and television ad spend in Malaysia experienced negative growth, with ad spend for newspapers decreasing by 13.5 percent compared to the previous year. This trend was expected to continue in 2019 and 2020, while digital ad spend was predicted to grow by 10.2 percent and 10 percent in the next two years respectively.
Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media
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Dentsu Aegis Network. (February 1, 2019). Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/
Dentsu Aegis Network. "Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media." Chart. February 1, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/
Dentsu Aegis Network. (2019). Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/
Dentsu Aegis Network. "Growth of Advertising Expenditure in Malaysia in 2018 with a Forecast for 2019 and 2020, by Type of Media." Statista, Statista Inc., 1 Feb 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/
Dentsu Aegis Network, Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/ (last visited November 13, 2024)
Growth of advertising expenditure in Malaysia in 2018 with a forecast for 2019 and 2020, by type of media [Graph], Dentsu Aegis Network, February 1, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1043137/malaysia-growth-advertising-spending-by-media/
